Casa BFF is the new operational building for the BFF Bank team, for which Ideogramma created the new visual identity. The logo is marked by 6 vertical bars that recall the load-bearing columns of the structure's 'roof', while the font harks back to the shape of the original BFF logo. The brand project extends to the signage system, coordinated with the development of specific icons and 3D renderings visible on the monitors on each floor. A welcome sign and the first example of corporate identity, the Welcome Kit with Treccani-signed notes was designed with care and attention to every detail.
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