The key element that inspired Ideogramma's design is technology: from the choice of the turquoise color, recognizable and identifying, to the particularity of the fluid and essential logo design, whose sign underlines the 'AI' value of Artificial Intelligence.
Ideogramma established the new corporate identity with the coordinated development of bank cards and literature, as well as the corporate website and the design of the Milan headquarters.
The shape of the logo, with a flat-colored sign, allows great flexibility in the development of applications.